Choice Behavior

Research on decision-making behavior permeates Duke’s campus. Core areas of strength include risky choice and behavioral economics (within the Fuqua School of Business), social and unconscious influences on judgment and decision making (Fuqua, Social Psychology), decision making across the lifespan (Cognitive and Developmental Psychology, Psychiatry), medical decision making (Fuqua, Psychiatry), and ethological approaches using non-human primates (Neurobiology, Evolutionary Anthropology). Experimental research by our investigators often links to theoretical models within economics and other social sciences, as well as to applications within public policy and medical practice.

Associated Faculty

R. Alison Adcock, M.D., Ph.D.

Assistant Professor, Psychiatry & Behavioral Sciences
Dan Ariely, Ph.D.

James B. Duke Professor of Psychology Behavorial Economics, Business
James R. Bettman, Ph.D.

Burlington Industries Professor of Business Administration, Marketing
Tanya Chartrand, Ph.D.

Roy J. Bostock Marketing Professor; Professor of Psychology and Neuroscience, Marketing
Philip Costanzo, Ph.D.

Professor, Psychology & Neuroscience
Michael DeBellis, M.D., M.P.H.

Professor, Psychiatry & Behavioral Sciences, Division of Child and Adolescent Psychiatry
Kenneth Dodge, Ph.D.

William McDougall Professor of Public Policy Studies; Director, Center for Child and Family Policy, Public Policy
Tobias Egner, Ph.D.

Assistant Professor, Psychology & Neuroscience
Gavan Fitzsimons, Ph.D.

Professor, R. David Thomas Professor of Marketing and Psychology
Grainne Fitzsimons, Ph.D.

Associate Professor, Management
Amar Hamoudi, Ph.D.

Assistant Professor, Public Policy Studies
Ahmad Hariri, Ph.D.

Professor, Psychology & Neuroscience
Lasana Harris, Ph.D.

Assistant Professor, Psychology & Neuroscience
Katherine Heller, Ph.D.

Assistant Professor, Statistical Science
Scott Huettel, Ph.D.

Professor; Director, Duke Center for Interdisciplinary Decision Science, Psychology & Neuroscience
Scott Kollins, Ph.D.

Associate Professor; Director, Duke University ADHD Program, Psychiatry & Behavioral Sciences
Rachel Kranton, Ph.D.

James B. Duke Professor of Economics, Economics
Richard Charles Mather, M.D.

Assistant Professor, Orthopaedic Surgery
Francis (Joe) McClernon, Ph.D.

Associate Professor and Director, Psychiatry & Behavioral Sciences
Daria Patino-Echeverri, Ph.D.

Gendell Assistant Professor, Energy Systems and Public Policy
John W. Payne, Ph.D.

Joseph J. Ruvane Professor of Management, Management and Marketing
Michael Platt, Ph.D.

Professor; Director, Duke Institute for Brain Science, Center for Cognitive Neuroscience, Neurobiology
Emma Rasiel, Ph.D.

Associate Professor, Economics
Walter Sinnott-Armstrong, Ph.D.

Chauncey Stillman Professor in Practical Ethics, Philosophy
J. H. Pate Skene, Ph.D.

Associate Professor, Neurobiology
Peter Ubel, M.D.

Professor, Marketing
Neil Vidmar, Ph.D.

Russell M. Robinson II Professor of Law, Law
Jonathan Wiener, J.D.

Professor, Law
Nancy Zucker, Ph.D.

Assistant Professor, Psychiatry & Behavioral Sciences